Journal Search Engine
Search Advanced Search Adode Reader(link)
Download PDF Export Citaion korean bibliography PMC previewer
ISSN : 2234-3040(Print)
ISSN : 2234-3059(Online)
The East Asian Journal of Business Management Vol.1 No.1 pp.5-8
DOI :

Positive integration of the franchise system:A new perspective on leadership, followership, trust and group efficacy

Hoe-Chang Yang*, Young-Hwang Ju**

* Full-time lecturer, Department of Distribution Management, JangAn University, Korea. E-mail: pricezzang@empal.com
** Full-time lecturer, Department of Distribution Management, JangAn University, Korea. E-mail: mktju@hanmail.net

Received: July 28, 2011. Revised: September 01, 2011. Accepted: September 10, 2011.

Abstract

This study has been conducted by focusing franchisor’s leadershipstyle, franchisee’s followership, group-efficacy and their trust in orderto achieve positive integration of the franchise system.
The key results of empirical examination on the moderating effectof group-efficacy and trust between leadership style proposed byPath-Goal Theory and followership has been found as follows.
First, franchisors should be showed their leadership style to fittheir mutual business situation. Second, Franchisors and franchiseeswill be found many ways to increase level of franchisee’sgroup-efficacy. Third, Franchisors will be obtained trust from theirown franchisees.
These efforts will be given high level of franchisees’ trust andgroup-efficacy. As a result, positive integration of the franchise systemwill both enhance their competitiveness.

Reference