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ISSN : 2234-3040(Print)
ISSN : 2234-3059(Online)
The East Asian Journal of Business Management Vol.2 No.2 pp.35-39

A Review on Triple-A Supply Chain Performance

Muhammad Ishtiaq Ishaq*, Nazia Hussain**, Waseem Khaliq***, Muhammad Waqas****

* Department of Management Sciences, Global Institute Lahore,- Pakistan. E-mail:
** Department of Management Sciences, Global Institute Lahore, Pakistan.
*** Department of Management Sciences, Global Institute Lahore, Pakistan.
**** Department of Management Sciences, Global Institute Lahore, Pakistan.

Received: June 22, 2012. Revised: July 29, 2012. Accepted: September 18, 2012


Purpose - Today’s world is rapidly changing due to swift changesin organization’s infrastructures and supply chain is becoming an importantfactor which affects the organization’s global competitiveness.
Research designs/ data/ methodology - Researchers indicated thatenvironment uncertainty is considered an external driving force to establisha unique supply chain. Market competition, reducing the gapof performance and quality between the products are compelling thepractitioners and researcher to change the paradigm of managing thebusiness processes effectively and efficiently.
Results - In old times, supply chain of any organization was measuredon the basis of inventory turns, defect rats, lead times, stockbuffering and service level. But, Lee H.L. in 2004, published an articlein Harvard Business Review who proposed three A (Adaptable,Agile and Aligned) termed as “Triple-A” of successful supply chain.
Conclusion - He claimed that organizations can compete throughthe creation of Triple-A supply chain. Hence, the basic aim of thisreview paper is to develop basic insights regarding what is Triple-Aof supply chain, its importance and functioning in today’s competitiveworld.

JEL Classifications : F10, L59, L81, L90, M20.


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