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ISSN : 2234-3040(Print)
ISSN : 2234-3059(Online)
The East Asian Journal of Business Management Vol.2 No.2 pp.5-11
DOI :

Business Orientation, Goals and Satisfaction of Korean-American Business Owners

Jay-Sang Ryu*, Jane Swinney**, Glenn Muske***, Ramona Kay Zachary****

* Corresponding Author, Assistant Professor, School of Family and Consumer Sciences, Texas State University San Marcos, 601 University Drive, San Marcos, TX 78666 USA. E-mail: jryu@txstate.edu
** Associate Professor, Department of Design, Housing and Merchandising, Oklahoma State University, USA.
*** Rural and Agribusiness Enterprise Development Specialist, Center for Community Vitality, North Dakota State University, USA.
**** Professor, Department of Management, Baruch College, USA.

Received: June 10, 2012. Revised: August 27, 2012. Accepted: September 18, 2012

Abstract

Purpose - This research examined the relationship between businessorientation and business goals and satisfaction of Korean-Americanbusiness owners.
Research design/data/methodology - Entrepreneurial Orientation (EO)and Small Business Orientation (SBO) were the theoretical constructsunderlying this research. The responses from 200 Korean-Americanbusiness owners who participated in the 2005 National MinorityBusiness Owner Surveys were used for data analysis.
Results - Noneconomic business goal was positively related to businessowners’ SBO tendency, and those with a SBO tendency hadthe higher business satisfaction than those with EO.
Conclusions - The findings suggest that policy makers should developbusiness assistance programs that correspond with owners’ businessorientation.


JEL Classifications : D22, E22, L22, M31.

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